Innovative Marketing

Iconic America Travelers Love Iconic America 

Foreign tourists are an important revenue source for the United States.

While all Americans know basic U.S. history, the vast majority of foreign travelers do not.

Trajectory SMG re-tells America’s iconic stories in a manner and style designed for foreign travelers, whether they speak English, Chinese or any other language.

Trajectory SMG worked with Plimoth Plantation to re-tell three of America’s most iconic stories:  MayflowerThanksgiving and Pilgram Life.

Plimoth Plantation wanted to increase visitor volume among International Tourists, particularly those from China.

Plimoth storles were re-told for non-US residents in English and Chinese, with a focus on travelers from the Canada, United Kingdom, Australia, China, Taiwan and Hong Kong.

        

Destinations benefit in a variety of ways from Historic Locations in their markets.  By uniting Destination Marketing Organization (DMO) efforts with Historic Locations,  new innovative sales tools can be created to increase revenues and build brand loyalty..

Contact us to learn more.